Software Used:
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Comfy UI
Chat GPT
Procreate
Guilté is a conceptual beverage branding project developed to explore the intersection of packaging design, advertising, and integrated brand identity. Beginning with the creation of a premium sparkling botanical tea brand, the project evolved into a comprehensive visual campaign spanning product packaging, promotional advertising, and cross-platform marketing applications.
The objective was to establish a cohesive visual language that communicates sophistication, freshness, and responsible indulgence across every customer touchpoint. From initial concept sketches and photography to final production and environmental mockups, each stage focused on balancing expressive creativity with strategic design principles. The result is a unified brand system that demonstrates consistency, adaptability, and contemporary beverage marketing across both print and digital media.
The Guilté project began with an exploration of the brand's visual identity, starting with hand-sketched logo and wordmark concepts before evolving into a cohesive packaging system. I developed four unique herbal tea flavors, each with its own label design, then printed the artwork to Red Bull slim can specifications and applied the labels to physical cans to create realistic product mockups. With the packaging complete, I photographed the products in a variety of compositions, producing a library of original assets that would serve as the foundation for the advertising campaign and subsequent design iterations.
My ad composition process began with multiple rounds of sketching to explore layouts, visual hierarchy, fonts, and messaging before moving into production. Once the strongest concepts were identified, I conducted several photoshoots to capture imagery that best supported the creative direction. This iterative approach allowed me to refine each element and ensure the final advertisement was both visually compelling and strategically effective.
This final advertisements represents the culmination of an iterative design process built on research, sketching, experimentation, and refinement. By balancing bold visual hierarchy with handcrafted branding elements and custom photography, I transformed an early concept into a polished promotional piece designed to capture attention and reinforce Guilté's unique personality. More importantly, the project reflects my approach to design—treating every stage of the creative process as an opportunity to refine both the message and the experience.
